Inbound Marketing is a critical part of a strategy to business success. The gears that drive inbound marketing is actually the realization that consumers do not want to be sold to, or rather they think that they don’t want to. In some instances, the consumer wants a “soft sell”, since they dislike being pressured to purchase.
Inbound Marketing Basics
Understanding the human psyche is key to ensure you aren’t dumping cash on fruitless campaigns that don’t actually lead to sales. Inbound marketing is more passive, and can make greatly increase sales with proper execution. It is important to have a basic understanding of psychology because if you do not, you will most likely invest your money into fruitless campaigns that will not launch your business forward. Inbound marketing is more passive to your prospective customer, but you are assured that it can go viral with proper execution, which in turn greatly increases sales.
Here’s some considerations when planning your next inbound marketing campaign:
- Most strategies are inexpensive or free to execute
- Visitors become more warm and receptive when they visit a business or sales point.
- Build a list, instead of buying one. Using a purchased list may result in your reputation taking a serious nosedive, and can be a huge waste of money.
- Act genuine and be helpful to your prospective customers.
- Utilize inbound marketing strategies while providing ongoing support to your clients, which maintains customer loyalty and provides opportunities to sell complementary products and services.
- You are establishing trust with your prospective clients, which encourages them to patronize your business in the future.
So What Are the 7 Secrets of an Effective Inbound Marketing Campaign?
Keyword Discovery & Creation
Reach your proper target clients by utilizing Google’s Adwords Keyword Planner, which will assist in your efforts in seeking the most optimal mix of search terms to target in your SEO initiatives. The planner allows you to assess any particular keyword’s search engine volume and competitiveness, as well as the suggested bid for your location and search network settings you have selected.
Create advertisements that are highly relevant to the audience and the locations that they will be displayed. You would want to create multiple highly relevant and integrated advertisements so that you are receiving the best value for any of your paid advertising initiatives.
Landing Page Optimization
Optimize your landing page to ensure the maximize conversion to focus on the single goal you would like it to achieve. You would want the content of the landing page to be similar to the content of the advertisement you showed for a prospect to land on it. In addition, you would want your call to action to be big, bold, and positioned above the fold so that it is visible to prospects without the need to scroll. If possible, provide a free trial and show your product or service being utilized in action.
Social media is more than just connecting people. Businesses have flooded onto social media platforms, which just stresses the importance of investing in marketing on them. Register with the platforms that are most relevant to your target clientele, and start posting relevant, interesting, funny, objectionable, and inspiring content to build trust and authority.
Add value to your users to cultivate interest in your profile, to ensure many potential customers out there notice. They will follow you eventually.
Set up a blog to share trending information related to your product and services. Ensure you build up trust and everything else will follow. Indeed, it takes time to build an audience through blogging, but once you do, you are good to go. Blogs that are written by websites that make first page Google rankings average 2000 words, so keep in mind that longer blogs are more impactful to SEO. In turn, your blogging activities can build a perception that you are a thought leader in your business.
Mailed newsletters are equally effective as compared to when they are delivered via email. Similar to blogs, newsletters are a way of providing information rather than selling that builds trust. Maintain your clients’ happiness by offering them informative articles to read on.
Offer Free White Papers & E-Books
Offering free white papers and ebooks provides more value to your prospects than a blog article. You can then ask for an email address and other contact information through services such as Sumo or Builderall, in exchange for the information that you provide. This provides an opportunity to develop a deeper relationship with your website visitors.
Well, that’s all folks. It’s time to put what you’ve learned into practice to spark business growth through a well-constructed inbound marketing strategy that works.
Reflect upon these considerations to ensure the benefit of your company’s inbound marketing campaign is maximized. Partner with the right company that will provide you with high quality content that increases brand awareness, lead generation, and website traffic. For more information on top quality social media management services, please visit End Business Consultants or email us at email@example.com.